In a traditional organization, marketing decisions are likely to be
A) very decentralized.
B) centralized at the top levels of the organization.
C) made by frontline employees.
D) made by frontline managers.
E) made only by the CEO.

Question

Quizplus · Accepted Answer

In a traditional organization, marketing decisions are likely to be centralized at the top levels of the organization. This means that senior executives and top-level managers would typically make marketing decisions after consulting with various departments and stakeholders. Centralized decision-making helps ensure consistency in marketing strategy and messaging, as well as alignment with overall corporate goals and objectives.

In a Traditional Organization, Marketing Decisions Are Likely to Be