Which of the following is true about the development of a marketing plan?
A) It is the largest strategic business plan in the organization.
B) It is the final step in strategic planning.
C) It is only useful for the company as a whole
D) It should be an adaptive response to day-to-day issues and unanticipated situations.
E) It should be unique to the organization for which it was created.

Question

Quizplus · Accepted Answer

A marketing plan should be unique to the organization for which it was created. It should be tailored to meet the specific needs and goals of the company and should outline a set of actions that will help the company achieve those goals. It is not the largest strategic business plan in the organization, nor is it the final step in strategic planning. It is not only useful for the company as a whole, but also for individual departments and teams within the company. Finally, it should not be an adaptive response to day-to-day issues and unanticipated situations, but rather a proactive and strategic approach to achieving long-term success.

Which of the Following Is True About the Development of a Marketing