Marketers at Unilever have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Unilever in at this stage?

Question

Quizplus · Accepted Answer

Unilever is in the environmental analysis stage of the environmental monitoring process. This involves collecting and analyzing data on market trends, customer preferences, and other factors that may affect the potential success of a new product. The survey data they collected is part of this analysis process.

Marketers at Unilever Have Just Finished Up with a Nationwide