For the Christmas season, a major toy retailer decided to donate to Angel Tree, an organization that provides gifts to the families of those who are incarcerated. The retailer claimed that it would donate 10% of the proceeds of all toys sold in the month of December to the Angel Tree organization. This is an example of

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This is an example of cause-related marketing, where a company aligns its marketing efforts with a social cause. The retailer is donating a portion of its sales to the Angel Tree organization, which helps the families of those who are incarcerated, during the Christmas season. This type of marketing benefits both the company in terms of sales and the social cause in terms of donations.

For the Christmas Season, a Major Toy Retailer Decided to Donate