Suppose that marketers at Procter & Gamble are trying to determine whether the use of free samples of Downy softener was the reason for a sales increase in a particular store. The type of research conducted to answer this question is

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The type of research conducted to answer this question is experimental because Procter & Gamble is trying to determine whether the use of free samples of Downy softener was the reason for a sales increase in a particular store. In an experimental research design, the researcher manipulates an independent variable (in this case, the use of free samples) to measure its effect on a dependent variable (sales increase).

Suppose That Marketers at Procter & Gamble Are Trying to Determine