Sam's Club believes that most of its sales are to small businesses rather than consumers, and that women are more likely to be making the purchasing decisions. This is an example of a(n) ____ that Sam's Club could test through marketing research.

Question

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This is an example of a hypothesis, which is a proposed explanation made on the basis of limited evidence as a starting point for further investigation. Sam's Club's belief about its sales and the demographic of its decision-makers can be tested and verified through marketing research.

Sam's Club Believes That Most of Its Sales Are to Small