North Hills General Hospital has designed an upcoming research project for determining the best methods for improving patient care. The next step the organization must take in the marketing research process is a. interpreting research findings.

Question

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The organization must collect data in order to conduct the research project and determine the best methods for improving patient care. While interpreting research findings is an important step in the marketing research process, it cannot be done until data has been collected and analyzed. Developing a testable hypothesis and sampling the population are also important steps in the research process, but they typically come before data collection. Therefore, the next step that North Hills General Hospital must take in the marketing research process is collecting data.

North Hills General Hospital Has Designed an Upcoming Research Project