Malory Is the New Marketing Manager for the Footwear Division

Malory is the new marketing manager for the footwear division of her company and is currently planning next season's product lines. She needs to gain access to data about recent purchasing patterns in the industry but has a limited budget and time. Which type of data would be the best choice for Malory to use in this situation?

A) Sampling data
B) Secondary data
C) Quota data
D) Primary data
E) Survey data