Ford Motor Company Has Received Several Awards for Its Designs

Ford Motor Company has received several awards for its designs, quality, and integration of technology in automobiles. Today's automotive consumers are increasingly interested in purchasing vehicles that are technology enabled and offer the driver or passenger the ability to access his or her wireless provider's network, use Bluetooth technology to place calls, play music from his or her smartphone, and utilize GPS technology available on his or her smart device. Prior to offering these add-ons or features to their line of automobiles, Ford utilizes ______ research by assembling a small group of target market customers throughout the world to discuss their needs and how they might utilize new product enhancements. Managers from Ford are present to view the group discussions and observe the interactions among group members as well as the group's moderator.

A) focus group
B) conclusive
C) survey
D) experimental