Anheuser-Busch may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on
A)behavioristic variables.
B)benefits.
C)lifestyles.
D)psychographic variables.
E)demographic variables.

Question

Quizplus · Accepted Answer

Segmentation based on heavy, moderate, and light drinkers is an example of behavioristic variables, as it is based on the behavior and buying habits of the consumers rather than their demographics, psychographics, or lifestyles.

Anheuser-Busch May Choose to Segment Its Market Based on Heavy