Sodexo distributes food to restaurants, health-care facilities, hotels, and schools, among other businesses. What type of targeting strategy would it most likely adopt?

Question

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Sodexo distributes food to various businesses, each of which has different needs and requirements. Therefore, it is more likely to adopt a differentiated targeting strategy in order to tailor its offerings to the specific needs of each segment. This strategy would allow Sodexo to have a more focused approach to each market segment, increasing its chances of success in each segment.

Sodexo Distributes Food to Restaurants, Health-Care Facilities, Hotels, and Schools