Amber is getting ready for her wedding. She is obsessed with buying the perfect wedding dress. Her involvement with the dress is an example of enduring involvement.
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Q121: An information search, once completed, should identify
Q128: Buying behavior refers to the decision processes
Q129: Involvement level is one factor that affects
Q131: Product availability plays a major role in
Q133: Once initiated, the consumer buying decision process
Q134: High involvement products tend to be those
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Q150: An information input is less likely to
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Q155: Situational influences generally have the greatest influence
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