When a new variety of Quaker whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

Question

Quizplus · Accepted Answer

Limited decision making is likely because consumers are familiar with the brand and the product category (whole-grain breakfast cereals) but need to evaluate the new variety. This process involves a moderate amount of effort and time for comparison and decision-making, unlike the more complex extended decision making or the more habitual routinized response behavior.

When a New Variety of Quaker Whole-Grain Breakfast Cereals Is