Melissa goes to Target to purchase school supplies for her two children. As she is approaching the checkout counter, she sees a vase she just has to have and buys it immediately. Melissa's purchase of the vase is an example of

Question

Quizplus · Accepted Answer

Impulse buying refers to an unexpected and unplanned purchase made on a whim, without much thought or premeditation. In this case, Melissa's purchase of the vase was not part of her original plan to purchase school supplies and was bought on impulse.

Melissa Goes to Target to Purchase School Supplies for Her