Changing people's attitudes toward a firm and its marketing program is

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Changing people's attitudes toward a firm and its marketing program can be a long, expensive, and difficult task that may require extensive promotional campaigns. It cannot be achieved through the simple use of advertisements alone. It requires a multi-pronged approach, including advertising, public relations, personal selling, and other promotional tools to effectively shift consumer attitudes towards a brand or company.

Changing People's Attitudes Toward a Firm and Its Marketing Program