Tao recently purchased a Ford F150 truck and has owned it for about a week. Earlier in the day, he received a call from Scott, the sales representative who sold him the truck. Scott called to check to see whether Tao had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Scott also reminded Tao about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the #1 truck brand in the United States. What phenomenon is Scott trying to prevent by contacting his customer?

Question

Quizplus · Accepted Answer

Scott is trying to prevent cognitive dissonance, which refers to the discomfort or uncertainty that buyers may experience after making a purchase. By reminding Tao about the quality and popularity of the Ford brand, Scott is trying to reduce any doubts or regrets that Tao may have about his decision to buy the Ford F150.

Tao Recently Purchased a Ford F150 Truck and Has Owned