Luhan was surprised at work today with a cash bonus. As the account executives were preparing to leave the office, their district manager distributed $100 bills and thanked everyone for their efforts. Luhan was incredibly surprised - he had no idea the company would hand out cash as an incentive or reward. He's wanted a certain pair of shoes he saw at the store but couldn't really justify the purchase. However, since he's received this unexpected cash bonus, Luhan decides to stop by the shoe store after work to purchase the shoes. Luhan's purchasing decision is influenced by which category of situational factors?

Question

Quizplus · Accepted Answer

Luhan's decision to purchase the shoes after receiving an unexpected cash bonus is influenced by his mood, which improved due to the surprise bonus, making him more inclined to make a discretionary purchase.

Luhan Was Surprised at Work Today with a Cash Bonus