George is a marketing research consultant and specializes in qualitative research. He's a member of the Qualitative Research Association and enjoys attending regional and national meetings where he can meet other consultants and participate in workshops to improve his skills. George always finds one to two new books to purchase from the trade show and truly enjoys the chance to expand his knowledge base through these learning opportunities. He knows that this new knowledge will improve his capabilities to deliver the type of consultation his clients might desire and will enable him to effectively compete for work. George's attendance at these national meetings and his book purchases are motivated by his need of ________ , one of Maslow's hierarchy of needs.

Question

Quizplus · Accepted Answer

Self-actualization is the highest level of Maslow's hierarchy of needs, which refers to the desire for self-fulfillment and the realization of one's full potential. George's desire to attend meetings, participate in workshops, and expand his knowledge base through book purchases is motivated by his need for self-actualization, as he seeks to improve his skills and capabilities to deliver better consultation to his clients.

George Is a Marketing Research Consultant and Specializes in Qualitative