Kaitlyn recently visited a Teavana store and wanted to purchase its $79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Kaitlyn views Starbucks very positively and loves their drinks. Kaitlyn willmostlikely use ______________ when determining whether to purchase the ice tea maker.
A)impulse buying
B)extended decision making
C)limited decision making
D)routinized response behavior
E)routine decision making

Question

Quizplus · Accepted Answer

Kaitlyn has some previous knowledge about Teavana as it is owned by Starbucks, but she has never bought from the brand before. Limited decision making is a process where a customer has some prior knowledge about the product or brand but still needs some information before making a purchase decision. In this case, Kaitlyn's positive view of Starbucks may influence her decision to buy the ice tea maker, but she may still need to gather more information about the product before making a final decision. Therefore, limited decision making is the most suitable process for Kaitlyn in this particular scenario.

Kaitlyn Recently Visited a Teavana Store and Wanted to Purchase