Industrial classification systems are best used in conjunction with other types of data to determine exactly how many and which customers a marketer can reach.

Question

Quizplus · Accepted Answer

Industrial classification systems alone cannot determine the exact number and type of customers a marketer can reach. Other data such as demographic and psychographic information, behavior patterns, and purchase history should also be considered to develop a complete understanding of the target audience.

Industrial Classification Systems Are Best Used in Conjunction with Other