After locating potential customers using industrial classification systems such as NAICS, the next step for the business marketer is to make the purchase.

Question

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After locating potential customers using industrial classification systems such as NAICS, the next step for the business marketer is to engage in further research to determine the specific needs and buying behaviors of those potential customers. Then, the marketer must develop a targeted marketing strategy and approach those potential customers with a proposal or offer that meets their specific needs. Ultimately, the purchase decision is up to the individual customer and will depend on a variety of factors beyond simple classification systems.

After Locating Potential Customers Using Industrial Classification Systems Such as NAICS