Business markets are typically divided into four categories. These categories are
A) retailers, wholesalers, services, and nonprofit firms.
B) producer, manufacturer, reseller, and government.
C) producer, reseller, government, and institutional.
D) manufacturer, wholesaler, retailer, and services.
E) reseller, retailer, government, and institutional.

Question

Quizplus · Accepted Answer

The four categories for business markets are typically divided into producer, reseller, government, and institutional. The producer category includes businesses that manufacture or create products, while the reseller category includes businesses that purchase and resell products to other businesses or consumers. Government refers to businesses that procure goods and services for use by government entities, and institutional refers to non-profit organizations such as hospitals or educational institutions that have specialized purchasing needs. The other answer choices do not accurately reflect the typical categorization of business markets.

Business Markets Are Typically Divided into Four Categories