Which of the following statements about reseller markets is false?
A) Resellers are concerned with the level of demand for the product.
B) Resellers are not concerned with how much space the product takes up as long as it has a high price.
C) Resellers want producers to be able to supply adequate quantities of the product.
D) Resellers are concerned with the availability of technical and promotional assistance from the producer.
E) Resellers are concerned with the markup percentage they can get on the product.

Question

Quizplus · Accepted Answer

This statement is false because resellers are concerned with how much space the product takes up as it affects their inventory management and storage costs. They want products that are easy to store and do not take up too much space.

Which of the Following Statements About Reseller Markets Is False