Jacob owns a small landscaping business called DreamGreen. When buying a new pickup truck for his landscaping business, Jacob negotiated with Palmetto Dodge, a dealer, with the agreement that DreamGreen would be the service company Palmetto Dodge used for all of its landscaping needs. This is an example of

Question

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This is an example of reciprocity, where two organizations agree to do business with each other. Jacob's business will provide landscaping services to Palmetto Dodge in exchange for purchasing a new pickup truck from them.

Jacob Owns a Small Landscaping Business Called DreamGreen