Which of the following is true with respect to buyers in business markets?
A) Business buyers always act rationally when making purchases for their company.
B) Business customers tend to be less informed about the products they purchase than consumer buyers.
C) Business customers demand detailed information about a product's functional features and technical specifications.
D) Business customers are no different than buyers in consumer markets.
E) Business customers tend to buy products from their friends and contacts with business suppliers.

Question

Quizplus · Accepted Answer

Business customers typically demand detailed information about a product's functional features and technical specifications to ensure that the product is suitable for their needs and can integrate into their business operations. This is because the purchase decisions made by business customers tend to be more complex and have greater potential impact on their organizations compared to consumer purchases.

Which of the Following Is True with Respect to Buyers