The United States Army purchases uniforms from a single supplier. For the last 25 years, the trousers purchased from this supplier have not changed and have been bought every six months, in seven different sizes. This example is called a
A)new-product purchase.
B)repetitive purchase.
C)straight rebuy.
D)modified rebuy.
E)standard order.

Question

Quizplus · Accepted Answer

This is a straight rebuy because the Army continues to purchase the same product, without any changes, from the same supplier over a long period.

The United States Army Purchases Uniforms from a Single Supplier