The group of people within a business who are involved in making business buying decisions is referred to as
A) the new-task team.
B) negotiators.
C) purchasing agents.
D) deciders.
E) the buying center.

Question

Quizplus · Accepted Answer

The term used to describe the group of people within a business who are involved in making business buying decisions is the buying center. Therefore, the best choice is E. The other options, such as new-task team, negotiators, purchasing agents, and deciders, may be part of the buying center, but they are not used to describe the group as a whole.

The Group of People Within a Business Who Are Involved