A marketer who starts selling to the business market, after having spent most of his career selling directly to consumers, will quickly come to realize that business customers are very demanding. Business customers place a high value on which of the following aspects of a buying relationship?

Question

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Business customers often value the mix of services offered by the selling firm, as these services can enhance the overall value and utility of the product, support their operations, and contribute to a successful long-term partnership.

A Marketer Who Starts Selling to the Business Market, After