Brittany is an account executive for a financial services firm that specializes in employee benefits services. She is meeting with the owner of a small business who has grown to the level where he needs to provide extended employee benefits. Brittany is happy to help the small business owner and is excited about the opportunity to gain another customer. The company owner has purchased other insurance services such as property and casualty for the business, but has never purchased a group insurance plan and anticipates that it will take a considerable amount of time in the purchase process since this represents a significant decision for the company and its employees. What type of business purchase does this represent?

Question

Quizplus · Accepted Answer

This scenario represents a New-task purchase because the small business owner has never purchased a group insurance plan before, indicating it's a new decision and a significant change from previous purchasing behavior.

Brittany Is an Account Executive for a Financial Services Firm