Before the 1990s, most firms entered international markets

Question

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Before the 1990s, most firms entered international markets incrementally, meaning they would start by exporting their products to a few countries, then gradually expand to other countries as they gained experience and resources. This approach allowed firms to minimize risk and build their international capabilities over time. Globally, quickly, and domestically would be unlikely choices as they do not reflect the cautious and deliberate entry strategy that was common before the 1990s. Slowly could be a possible choice, but it is less precise than incremental and could apply to other aspects of firms' internationalization process, such as learning, adaptation, or growth.

Before the 1990s, Most Firms Entered International Markets