______ expect to be able to buy the same product in most of the world's countries, and also that the products they buy in their local store will have the same features as similar products sold abroad.

Question

Quizplus · Accepted Answer

Global customers expect consistency and standardization in the products they purchase across different countries. Born globals are typically small startups that operate in multiple countries right from their inception, so their customers may not necessarily expect the same level of standardization. American consumers, Baby Boomers, and Generation Xers may have similar expectations to global customers, but the question implies a broader and more universal global outlook.

______ Expect to Be Able to Buy the Same Product