Both Nike and Puma standardize many of their shoe models and colors worldwide, which is an example of

Question

Quizplus · Accepted Answer

Standardizing shoe models and colors worldwide is a strategy of globalization, aiming at creating consistency and uniformity across different markets and cultures. This allows companies like Nike and Puma to benefit from economies of scale and reduce costs, while at the same time leveraging their global brand recognition and increasing consumer loyalty. Customization, nationalization, culturalization, and internationalization are different strategies that may or may not be employed by these companies, but are not directly related to the standardization of shoe models and colors worldwide.

Both Nike and Puma Standardize Many of Their Shoe Models