Katherine is often surprised when she goes to other countries to learn that people do business so differently. For instance, in meetings Katherine is used to getting straight to the point and addressing any relevant issues. However, she has learned that in many countries businesspeople take the time to first make small talk and ask about the family before finally getting down to business. To Katherine this seems to make the meetings unnecessarily long and wastes valuable time. These cultural differences seem strange to Katherine because she is relying on her

Question

Quizplus · Accepted Answer

Katherine is experiencing the self-reference criterion, which refers to an individual's tendency to rely on their own cultural or personal beliefs and values when evaluating or interacting with other cultures. Her expectation for business meetings is shaped by her own cultural background and she finds it strange when other cultures do things differently.

Katherine Is Often Surprised When She Goes to Other Countries