Digital media have created opportunities for companies to
A) gain more control over what the consumer sees.
B) target specific markets.
C) offer the same kind of experience as a brick and mortar store.
D) manage information that is disseminated through the Web.
E) stimulate all five senses during the online shopping experience.

Question

Quizplus · Accepted Answer

Digital media allows companies to collect data on consumer behavior and preferences, which they can then use to target specific markets with personalized advertising and promotions. This can lead to more effective marketing campaigns and increased sales.

Digital Media Have Created Opportunities for Companies to