Michaels encourages customers to visit their website and "like" their Facebook page. It also enlists customers to post feedback on their company, refer articles of interest to other Michaels' customers, and offer suggestions for future electronic communication. Michaels is using a positive marketing strategy for its Facebook page and company website because customer-generated content appears
A)more authentic than company-generated content.
B)more interesting than company-generated content.
C)more approving than company-generated content.
D)more current than company-generated content.
E)more flattering than company-generated content.

Question

Quizplus · Accepted Answer

Customer-generated content is often perceived as more genuine and trustworthy than content created by the company itself. By encouraging customers to post feedback and refer articles, Michaels is utilizing a positive marketing strategy that leverages the power of user-generated content.

Michaels Encourages Customers to Visit Their Website and "Like" Their