Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
A) electronic media.
B) a test market.
C) consumer-generated marketing.
D) new concept viewing.
E) Fan Pages.

Question

Quizplus · Accepted Answer

Milton Bradley/Parker Brothers is utilizing consumer-generated marketing by incentivizing customers to leave reviews of their games online. This is a way to increase brand awareness and generate authentic word-of-mouth advertising.

Milton Bradley/Parker Brothers Are Producers of Many Board Games, Such