Two trends that have caused consumer-generated information to gain importance are
A) the recession and a reduction of advertising expenditures.
B) globalization and the cultural trend of consumers being influenced by the "village."
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
D) an increase in mobile digital technology and store brands.
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.

Question

Quizplus · Accepted Answer

The increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations are the two trends that have caused consumer-generated information to gain importance. This is because consumers are now able to share their opinions more easily and publicly through social media and other digital platforms, while at the same time becoming more skeptical of information provided by corporations.

Two Trends That Have Caused Consumer-Generated Information to Gain Importance