Andrea is a new marketing manager for Anthropologie. She believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?
A)Marketers should establish a Facebook page.
B)Marketers should avoid recommendations from customers via Facebook.
C)Marketers should ignore the advice of customers on Facebook.
D)Marketers need to use multiple Facebook pages.
E)Marketers should maintain strict control of consumers' comments on Facebook.

Question

Quizplus · Accepted Answer

Most marketing strategists believe that establishing a Facebook page is a crucial aspect of a brand's marketing strategy as it allows for direct interaction with customers, increases brand awareness, and improves customer loyalty. Choosing to avoid or ignore Facebook could lead to missed opportunities for engagement and growth, ultimately hindering the brand's success.

Andrea Is a New Marketing Manager for Anthropologie