As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed
A) in danger.
B) under the authority of the government.
C) in the hands of the company's competitors.
D) in the hands of the consumer.
E) in the hands of the stockholders.

Question

Quizplus · Accepted Answer

With the availability of digital media, consumers have gained access to a wealth of product information online, which they can use to make informed purchase decisions without relying solely on what marketers tell them. As a result, marketers have less control over the dispensing of product information, making it less effective for them to rely solely on traditional advertising methods.

As a Result of the Increasing Usage of Digital Media