The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?
A) The Internet is not a new distribution channel.
B) Price is the least flexible component of the marketing mix.
C) Distribution is the best application for digital media.
D) Digital media marketing only facilitates price competition.
E) Most traditional promotions can be enhanced by using digital media.

Question

Quizplus · Accepted Answer

Most traditional promotions, such as advertising, personal selling, and public relations, can be enhanced by using digital media. For example, social media platforms provide an opportunity for word-of-mouth marketing and viral campaigns, while email marketing can be personalized and targeted based on consumer behaviors and interests. Therefore, digital media can help to increase the effectiveness and efficiency of traditional promotions.

The Internet Has Radically Changed the Way Traditional Marketing Used