The core product element
A)provides added value or attributes that are in addition to the core product's utility or benefit.
B)consists of a product's fundamental utility or main benefit and usually addresses a fundamental need of the consumer.
C)includes benefits based on consumers' experiences with the product, which gives symbolic meaning to many products (and brands) for buyers.
D)can be either tangible or intangible and includes functional, social, and psychological utilities or benefits.
E)includes supporting services, such as installation, guarantees, product information, and promises of repair or maintenance.

Question

Quizplus · Accepted Answer

The core product element consists of a product's fundamental utility or main benefit and usually addresses a fundamental need of the consumer. It is the key reason why the consumer is buying the product.

Options A, C, D, and E refer to augmented product elements, which add value to the core product and enhance the overall customer experience.

The Core Product Element