Nancy Grey needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Pegasus Airlines because, for a similar price to other airlines, it had a better reputation for service. For Nancy, this flight is an example of which type of product?

Question

Quizplus · Accepted Answer

Nancy actively searched and compared different airlines based on specific criteria such as reputation for service and price. This type of product is considered a shopping product, where consumers compare alternatives before making a purchase decision. Convenience products are typically low-cost items that consumers buy frequently with little thought or effort, while specialty products are unique items that consumers are willing to expend more time and effort to find. Unsought products are items that consumers do not actively seek out, and durable products are physical goods that can be used repeatedly over time.

Nancy Grey Needed to Buy an Airline Ticket to Visit