As Brenda and Troy search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.
A)branded
B)non-durable
C)unique
D)shopping
E)specialty

Question

Quizplus · Accepted Answer

Specialty products are those for which customers have a strong preference and will expend effort to search for the best suppliers, such as seeking a house built by a particular builder.

As Brenda and Troy Search for a New Home, They