A product item is best described as a
A) component of a marketing mix.
B) particular brand.
C) specific characteristic of a product.
D) specific version of a product.
E) unit of measure for the product.

Question

Quizplus · Accepted Answer

A product item refers to a specific version or variant of a product. For example, a particular shoe style in a specific size and color would be considered a product item. It is not a component of a marketing mix, a brand, a specific characteristic, or a unit of measure.

A Product Item Is Best Described as a