A product item is a
A)group of closely related products.
B)distinct offering among an organization's products.
C)product that possess one or more unique characteristics.
D)product for which buyers are willing to expend considerable effort in planning and making the purchase.
E)relatively inexpensive and frequently purchased item.

Question

Quizplus · Accepted Answer

A product item is a distinct offering among an organization's products. It is a specific version, size or package of a product. It is different from a product line, which refers to a group of related products, and a product mix, which refers to all the products offered by a company.

A Product Item Is a