A product line is defined as
A) products that can be designated as a unique offering among the organization's products.
B) products that an organization makes available to consumers.
C) a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
D) a specific group of products that are offered to the market.
E) products that are sold by the same firm or a division of a firm.

Question

Quizplus · Accepted Answer

A product line is a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations. It usually consists of several product categories within the same overall market or industry, such as a line of skincare products that includes cleansers, toners, moisturizers, and serums. The product line is designed to meet the needs and preferences of a specific target market and offers consumers a range of options to choose from.

A Product Line Is Defined as