The depth of a product mix is measured by the average number of
A) convenience products as compared with the number of specialty products.
B) different product lines offered by the company.
C) different products offered in each product line.
D) specialty products as compared with the number of convenience products.
E) product features that the company offers.

Question

Quizplus · Accepted Answer

The depth of a product mix refers to the number of different products offered in each product line. Therefore, option C, which states that the depth of a product mix is measured by different products offered in each product line, is the best choice.

The Depth of a Product Mix Is Measured by the Average