The width of a product mix is measured by the number of product
A) dimensions in the product line.
B) features in each brand.
C) items in the product line.
D) lines a company offers.
E) specialties a company offers.

Question

Quizplus · Accepted Answer

The width of a product mix refers to the number of different product lines a company offers. For example, a company might have a wide product mix if it sells clothing, electronics, and food products, indicating a diverse range of product lines.

The Width of a Product Mix Is Measured by the Number