Sales of Schwinn's apartment-sized exercise machine have experienced a steady climb; however, the profits have been negative. The Schwinn exercise machine is most likely in the ____ stage of the product life cycle.
A) decline
B) growth
C) initial
D) maturity
E) introduction

Question

Quizplus · Accepted Answer

The introduction stage of the product life cycle is characterized by initial sales growth but often negative profits due to high costs of product launch and marketing.

Sales of Schwinn's Apartment-Sized Exercise Machine Have Experienced a Steady