Weyerhaeuser is evaluating its complete product mix. It wishes to decrease some of its marketing expenditures and streamline its product offerings. Weyerhaeuser will most likely look at products in the ____ stage of the product life cycle as possibilities for elimination.
A) not yet developed
B) growth
C) introduction
D) maturity
E) decline

Question

Quizplus · Accepted Answer

Products in the decline stage of the product life cycle are often considered for elimination because they typically experience reduced sales and may not be profitable anymore, making them prime candidates for reduction in marketing expenditures and streamlining of product offerings.

Weyerhaeuser Is Evaluating Its Complete Product Mix